1% for the Planet is a global organization where members donate 1% of their revenue to environmental causes. One small number to a big cause.
As an outdoor-sports company we can’t but think about our Planet every single day. Thanks to Nature we are able to do our job, to work, to share our passion.
Without our beautiful Alps, rocks, mud, glaciers and lakes our job would not be able to exist. We are on a time of big environmental issues, where our Planet is almost screaming at us. Bringing more and more the focus on Nature should be as important as drinking your daily does of water. Which is Nature, by the way.
As every day we get so much from Nature, we felt we needed to give back something to her which was more than picking up litter, thanking a beautiful sunset and feeling grateful for the peaks around us.
We believe everyone should pay attention to Nature, to what is happening and what we can do to preserve it. So besides your daily actions, do know that every time you ride with us you are contributing to do something good for this planet we are on.
One more big thank to Nature as she gifted us with the best playground ever but thanks to all of you, our favorite riders, as you contribute to preserving our planet each time you ride with us.